Cookie Policy
This Cookie Policy explains how Zupas ("we," "us," or "our") uses cookies and similar tracking technologies on our website zupasrestaurant.rest. By continuing to use our website, you acknowledge and consent to our use of cookies as described in this policy.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work more efficiently, to provide a better user experience, and to provide reporting information.
Cookies set by the website owner (in this case, Zupas) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your device both when it visits the website in question and also when it visits certain other websites.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies. Cookies are not viruses or malware. They cannot execute programs, deliver viruses to your computer, or retrieve personal data from your hard drive.
2. How Do Cookies Work?
When you visit our website for the first time, a cookie file is downloaded onto your device. The next time you visit our site using the same device, your browser checks whether it has a relevant cookie and if so, sends the information contained in that cookie back to our website. Our website then "knows" that you have visited before and in some cases tailors the content it shows to you accordingly.
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are "session cookies," meaning they exist only while your browser is open and are deleted automatically once you close your browser. Other cookies are "persistent cookies," meaning they survive after your browser is closed and can be used by websites to recognize your computer when you open your browser and browse the internet again.
3. Why Do We Use Cookies?
We use cookies and similar tracking technologies for a variety of reasons, including to:
- Ensure our website functions properly and securely
- Remember your preferences and settings
- Understand how visitors use our website and improve our services
- Deliver relevant advertising and marketing communications
- Analyze the performance of our marketing campaigns
- Provide social media features and integrations
- Protect against fraud and enhance security
- Comply with legal obligations under applicable United States law
4. Types of Cookies We Use
We categorize the cookies we use into four main types:
4.1 Essential Cookies
These cookies are necessary for our website to operate and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, services that you have asked for cannot be provided. These cookies do not store any personally identifiable information.
4.2 Analytics and Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.
4.3 Functional Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly. Functional cookies may remember things like your username, language preference, or the region you are in.
4.4 Advertising and Targeting Cookies
These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. These cookies are subject to the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) for California residents, as well as the Federal Trade Commission (FTC) Act for all United States consumers.
5. Specific Cookies We Use
The following table provides detailed information about the specific cookies used on zupasrestaurant.rest:
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users and track website traffic and usage patterns. | Analytics | 2 years |
_gid |
Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users on a shorter-term basis. | Analytics | 24 hours |
_gat |
Google Analytics | Used to throttle request rate. Limits the collection of data on high-traffic sites and manages the frequency of requests to the Google Analytics servers. | Analytics | 1 minute |
_gcl_au |
Google Ads | Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Tracks ad conversion rates and measures campaign effectiveness. | Advertising | 3 months |
_fbp |
Facebook / Meta | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks website visits and ad interactions. | Advertising | 3 months |
_fbc |
Facebook / Meta | Stores the click identifier (fbclid) from Facebook ads. Used to attribute conversions back to specific Facebook advertising campaigns. | Advertising | 2 years |
PHPSESSID |
Zupas (First-Party) | Preserves user session state across page requests and maintains session continuity while browsing our website. | Essential | Session |
cookieconsent_status |
Zupas (First-Party) | Stores the user's cookie consent preference to ensure the cookie consent banner is not repeatedly displayed. | Essential | 1 year |
__utma |
Google Analytics | Used to distinguish users and sessions. The cookie is created when the JavaScript library executes and no existing __utma cookies exist. | Analytics | 2 years |
__utmz |
Google Analytics | Stores the traffic source or campaign that explains how the user reached our website. Updated with each new page view on the site. | Analytics | 6 months |
user_preferences |
Zupas (First-Party) | Stores user preferences such as language settings, location-based menu selections, and dietary preference filters. | Functional | 1 year |
cart_session |
Zupas (First-Party) | Maintains the state of your online food order cart so that your selections are preserved as you navigate between pages. | Essential | Session |
NID |
Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads and to remember user preferences. | Advertising | 6 months | |
IDE |
Google DoubleClick | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads. | Advertising | 1 year |
6. Third-Party Cookies and Services
In addition to our own cookies, we also use various third-party cookies to report usage statistics of our website, deliver advertisements on and through our website, and so on. These third-party services include but are not limited to:
6.1 Google Services
We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies to collect information and report website usage statistics without personally identifying individual visitors to Google. For more information about Google Analytics, please visit Google's Privacy Policy.
We may also use Google Ads (formerly Google AdWords) to serve targeted advertisements. Google uses cookies to serve ads based on a user's prior visits to our website or other websites on the internet.
6.2 Facebook / Meta Pixel
We use the Facebook Pixel, a piece of code that allows us to measure the effectiveness of our advertising by understanding the actions people take on our website. The Facebook Pixel uses cookies to connect website activity to Facebook advertising campaigns.
6.3 Other Third-Party Services
We may integrate other third-party services on our website that use their own cookies. These may include payment processors, online ordering platforms, social media platforms, customer review services, and email marketing tools. We recommend reviewing the privacy and cookie policies of these third parties for more detailed information.
7. How to Manage and Disable Cookies
You have the right to decide whether to accept or reject cookies (except for essential cookies which are necessary for our website to function). You can exercise your cookie preferences in several ways:
7.1 Browser Settings
Most web browsers allow you to manage your cookie settings. You can set your browser to refuse cookies, delete existing cookies, or alert you when a cookie is being sent. The method for doing this varies by browser. Please refer to your browser's help documentation:
- Google Chrome: Settings → Privacy and Security → Cookies and other site data. Visit Chrome Cookie Help.
- Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data. Visit Firefox Cookie Help.
- Apple Safari: Preferences → Privacy → Manage Website Data. Visit Safari Cookie Help.
- Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies and site data. Visit Edge Cookie Help.
- Opera: Settings → Advanced → Privacy & security → Site Settings → Cookies. Visit Opera Cookie Help.
7.2 Opt-Out Tools
You can also use the following opt-out tools provided by third-party services to manage their cookies specifically:
| Service | Opt-Out Tool | Description |
|---|---|---|
| Google Analytics | Google Analytics Opt-Out Browser Add-On | Install the Google Analytics opt-out browser add-on to prevent your data from being used by Google Analytics. |
| Google Ads | Google Ads Settings | Manage your Google ad personalization settings and opt out of personalized advertising. |
| Facebook / Meta | Facebook Ad Preferences | Adjust your Facebook advertising preferences and opt out of interest-based advertising. |
| Network Advertising Initiative | NAI Opt-Out Tool | Opt out of interest-based advertising from NAI member companies. |
| Digital Advertising Alliance | DAA Opt-Out Tool | Opt out of interest-based advertising from participating companies through the DAA's YourAdChoices program. |
| Your Online Choices (EU) | Your Online Choices | Manage online behavioral advertising preferences for multiple companies at once. |
7.3 Mobile Device Settings
If you access our website through a mobile device, you can control interest-based advertising through your mobile device settings:
- iOS (Apple): Go to Settings → Privacy → Tracking, and disable "Allow Apps to Request to Track."
- Android (Google): Go to Settings → Google → Ads, and enable "Opt out of Ads Personalization."
8. Impact of Disabling Cookies
Please be aware that if you choose to disable or delete cookies, some features of our website may not function as intended. Specifically:
- Essential Cookies Disabled: If you block essential cookies, our website may not function at all or may function improperly. You may not be able to complete online orders, access secure areas of the website, or use core features.
- Analytics Cookies Disabled: We will not be able to analyze your usage of our website to identify and fix performance issues, which may result in a less optimized user experience over time.
- Functional Cookies Disabled: Your preferences, such as saved food order templates, location preferences, and dietary filters, will not be remembered between visits. You will need to re-enter these preferences each time you visit.
- Advertising Cookies Disabled: You will still see advertisements, but they will not be tailored to your interests. You may see the same ads repeatedly, and the ads you see may be less relevant to your preferences.
We want to ensure you have the best possible experience on our website. If you encounter any issues after adjusting your cookie settings, please do not hesitate to contact us.
9. Your Rights Under United States Law
Depending on your state of residence within the United States, you may have specific rights regarding cookies and the personal information they collect:
9.1 California Residents
If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information, including information collected through cookies. These rights include:
- The right to know what personal information is collected about you
- The right to know whether your personal information is sold or disclosed and to whom
- The right to opt out of the sale or sharing of your personal information
- The right to access your personal information
- The right to request deletion of your personal information
- The right to non-discrimination for exercising your privacy rights
To exercise these rights, please contact us using the information provided in Section 11 below.
9.2 All United States Consumers
Under the Federal Trade Commission (FTC) Act, we are committed to fair and transparent data practices. We will not engage in deceptive or unfair practices regarding the collection and use of your information through cookies. For more information about your rights and our practices, please review our full Privacy Policy available on our website.
10. Do Not Track (DNT) Signals
Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. At this time, our website does not respond to browser Do Not Track signals, as there is no uniform standard for how companies should respond to such signals. However, we encourage you to use the opt-out tools listed in Section 7.2 to manage your tracking preferences.
11. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the new Cookie Policy on this page with an updated "Last Updated" date. We encourage you to periodically review this Cookie Policy to stay informed about our use of cookies. Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of the updated policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us using the details below:
Zupas
| Email: | [email protected] |
| Website: | zupasrestaurant.rest |
We aim to respond to all cookie-related inquiries within 30 business days in accordance with applicable United States privacy laws.